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3rd National Seminar on "Strategies for Sustainable Competitive Advantage in a Globalized Era" 

ITM School of Business, ITM University organised a two day National Seminar on "Strategies for Sustainable Competitive Advantage in a Globalized Era" – SUSPIRE on March 8-9, 2013

As it is said that whenever you wish your program to be successful you must not forget your deity Lord Ganesha and when it is about the inaugural ceremony of a National Seminar in an Educational Institution we can't imagine a start of program without the chanting of Prayer of Goddess Saraswati. And same had been witnessed in our Inaugural Ceremony. We started with the Lamp Lighting done by our honorable dignitaries who included Prof. Prasanna Chandra, IIM Bangalore, Director Center for Financial Management,Bangalore, the Chief Guest of the National Seminar and Prof. Majula Chaudhary , Director IITTM, the Guest of Honor IITTM. Then a welcome speech was given by Prof.Yogesh Upadhyay, Pro Vice Chancellor ,ITM University and the session was addressed by Dr.R.D.Gupta ,Vice Chancellor, ITM University. Then the dice was shared by our chief guest Prof. Prasanna Chandra, who shared his invaluable views on "Managing for Value Creation". He discussed about Value Octagon which comprised of Strategy and Business Model, capital Allocation, Strategic Financing Decisions, Organizational Architecture, Cost Management, Corporate Risk Management, Mergers, Acquisitions and Restructuring and Corporate Governance. He talked about asset composition of Apple Company and also tried to explain the similarities between Mahatma Gandhi and Warren Bausch. At the end vote of thanks given by Prof.A.G.Naolekar, Dean Academics,ITM University.

Then after a cup of tea we all proceeded with our Technical Sessions.

In this Seminar there were three technical sessions, which ran parallel. On the first half of the Day, we had Technical Session on Marketing which was Chaired by Prof. Nimit Chaudhary, (IITTM, Gwalior) and Pof. Suvigna Awasthi (Jiwaji University, Gwalior).The keynote address was presented by Prof. Deepali Singh (ABV-IIITM, Gwalior), Prof. V.K. Singh (Gurukul Kangri University, Haridwar) and Prof. Kavita Sharma (Delhi University, Delhi). In her keynote address Prof. Deepali Singh shared her views on Marketing Change. She added that marketing is the amalgamation of art and science and ethics is a backdrop of morality. Similar views were shared by other speakers as well and then with the permission of the Session-Chairs the dice was shared by various researchers, who had come from different parts of the country, for presenting their Research Papers. Around 13 research papers were read which included :
1) 'Market Orientation and Organizational Performance in Tourism and Travel Industry' presented by Dr. Yogesh Upadhyay Pro Vice Chancellor, ITM University Gwalior and Mr. Ruturaj Baber , Asst. Professor, Aditya College, Gwalior
2) 'Green Marketing - Brief Reference to Indian Scenario' presented by Dr.Vijay Dubey, Prof. Department of Commerce, Dr.Bhagwat Sahay College, Gwalior
Smt. Sangeeta Sahni, Asst. Prof. Department of Commerce, Maharaja Mansingh College, Gwalior.
3) 'Medical Tourism in India-Opportunity and challenges' presented by Dr. H.K.Agrawal, Head and professor-Commerce, Govt. K.R.G. college Gwalior and Ms. Neetu Singh Yadav, Faculty B.B.A Dept. Govt. K.R.G. College Gwalior
4) 'Dealers Perception towards turnaround strategies of Modi Rubber Ltd' presented by Dr. Praveen Shrivastava, Assistant Professor, ITM University, Gwalior and Mr. Abhinandan Chakarborty, Assistant Professor, ITM University Gwalior.
5) A Study of Indian Aviation Sector with reference to Debacle of Kingfisher Airlines
Dr. Vijay Dubey, Professor, Dr. Bhagwat Sahai Government College, Gwalior and Sameer Verma, Vice Principal, Aditya College Gwalior.
6) "Competitive Advantage Through Integrated Logistic Support: A Case Study of Swastic Logistics "Coldex", Gwalior" presented by Mr. Ajay Phaltankar, Asst. Professor, Department of Management, Boston College for Professional Studies, Gwalior and Mr. Yogesh Atray, Asst. Professor, Department Of Management & Commerce, GICTS, Gwalior and Dr. Vandana Bharti, Associate Professor, School of Business, ITM University Gwalior.
7) "Evaluating Brand Experience as an antecedent to Brand loyalty: A Study on Attire Industry" presented by Mr. Abhinandan Chakraborty, Assistant Professor, ITM University Gwalior.
8) "Prospects of Higher Education in India for the Students of Middle East Countries" presented by Dr. P.K. Gupta, Professor–Commerce & Management Dept, Govt. K.R.G. P.G.College, Gwalior. Ms. Surbhi Tiwari, Faculty Member B.B.A. Dept., Govt. K.R.G. P.G.College, Gwalior.
9) "To Measure the Impact of e-service Quality, Customer Satisfaction and Loyalty on e- Retailing Store: Moderating Effect of Perceived Value" presented by Mr. Kamish Agrawal, Student, ITM University-Gwalior and Dr. Vandana Bharti , Associate Professor, Management , ITM University Gwalior.
10) To Measure the Customer Perception and Customer Satisfaction towards the Mobile Banking Services Mr. Deepak Agrawal, Student, ITM University-Gwalior and Dr. Vandana Bharti, Associate Professor, Management , ITM University Gwalior.
11) The Drivers of Customer Loyalty in India's GSM Market" presented by Ms. Monika Chohan, Student, ITM University-Gwalior, Ms. Neha Singh, Student, ITM University –Gwalior and Ms. Sarika Keswani, Assistant professor, ITM University, Gwalior.
12) "A Study to Measure the Impact of Brand Engagement on Customer Satisfaction of FMCG, Consumer Durable & Service Industry" presented by Mr. Arpit Gandhi, Student, ITM University-GWALIOR and Dr.Vandana Bharti, Associate Professor, ITM University, Gwalior

Another Technical Session which was going hand-in hand with the Marketing Session was 'Technical Session on Finance'. This session was chaired by Prof. Rajeev Sharma (Agra University) and the Key Note Speakers of this session were Prof. Gaurav Agarwal (ABV-IIITM, Gwalior) and Prof. Arvind Banger ( DEI, Agra).
Prof. Gaurav Agrawal in his Keynote Address talked about "Financial Management to Financial Econometrics" He discussed about ARCH and Vector Auto Regression (VAR) model. Then he discussed about some statistical tools which he used in his research paper such as regression analysis, multiple regression, auto correlation, auto regression etc. He shared some topics for financial econometrics in which we can do the research work. Prof. Arvind Banger, speak on the topic "Value creation through innovation in financial Management", in his address. He said 'Value is one of the most powerful words in the lexicon of management arts and science. The value innovation in an organization can occur through the proper integration of people and technology.' He discussed about Value Innovation Process Model and about value creation process with the help of five stages such as Business Intelligence, value modeling and analysis, decisions and prioritization, communications and implementation and value validation. He also talked about value based model framework which is based on eight principles of sustainable value.

Then about ten research papers were read in this session.

The very first paper was read by Prof. A. G. Naolekar, Dr. Reena Sharma and Mr. Vikas Jain. Their topic was "Non Performing Assets: A comparative study of Public and Private Sector Bank in India". The objective of their study was to analyze the impact of NPAs on profitability of Private Sector Bank and Public Sector Bank. The scope of the study was limited to for a period of 5 years i.e., from 2008-2012. This paper analyzed how efficiently Public and Private sector bank have been managing NPA. The objectives of the present study were: to highlight the NPAs position of SBI and HDFC (public and private bank), assess the comparative position of NPA in SBI and HDFC and to assess the variation of NPA ratio in selected Public and Private bank. The findings after the study are HDFC data is much volatile as compared to SBI data. SBI being a public sector undertaking has a definite policy governed and controlled by RBI while HDFC is a private sector bank. It has more freedom to change its policy regarding loans and advances.

In a paper on "Study of Working capital management with its Corporate Profitability in Indian Pharmaceutical industry", Mr. Harsh Khandelwal tried to investigate the relationship between working capital management components and the profitability of a sample of Indian Pharmaceutical firms using a sample of 5 Indian Pharmaceutical firms for a period of 10 years from 2003-12 and also studied the effect of different variables of working capital management including the net profit, stock turnover ratio, debtor turnover ratio etc. He had applied regression analysis tools for data analysis with the help of 5 independent variables and 1 dependent variable respectively. His findings were that the growth, performance and profitability are declining from past few years.

In another paper presented by Ms. Abha Singh on "A study on capital structure of automobile industry with special reference to Tata Motors" the relationship between debt to equity and determinants of capital structure of a sample of automobile firm for a period of ten years from 2003-12 was studied. The main objective of her research was to analyze the factors determining capital structure. This research was totally based on secondary data.

Third session was on Human Resource. This session was Chaired by Prof.S.K.Sharma (Dayalbagh Educational Institute, Agra) and the Keynote Speakers were Prof.Manoj Patwardhan, (ABV-IIITM Gwalior) and Prof. Monika Prakash (IITTM Gwalior).

Prof. Manoj Patwardhan, ABV-IIITM , Gwalior discussed about that how competencies enable individuals to identify and articulate what they offer -regardless of the job and pointed out that how Competency mapping and talent Management serve as the need for identifying key competencies for a particular position in an organisation, and then using it for job-evaluation, recruitment, training and development, performance management, succession planning, etc . He presented a very thoughtful framework of Global Human Resource Management and emphasized on the ways global HR is changing by focusing on building human capital and by immense usage of information technology in companies like Motorola, Goldman Sachs, ITC etc.

Prof. Monika Prakash IITTM Gwalior, quoted that organizations are now emphasizing to create competitive advantage. Organisations are outperforming rivals by creating a perceived value differential. She threw light on the various challenges of sustainability and technology in order to cope up with the global competition. She discussed about that how organizations can adapt to changing expectations of workforce, provide high quality products, services and work experience for employees. She emphasized importance of working life & employer branding as effective HRM strategies to attract, motivate & retain employees. Seminar has acted as a trigger to reformulate, reinvent HR strategies to align organizational objectives with the expectations & aspirations of young professionals. Research Scholars, Students & audience enjoyed HR insight followed by Paper Presentations. Many papers were presented in this session. Few of them are listed below:

1. "Emotions in Management and the Management of Emotions : The Impact of Emotional Intelligence and Organizational Politics on Service Sector Employees" presented by Ms. Anjali Sharma, Student, Management, ITM University

2. "Work Life Family Balance: A study of women professionals" presented by Isha Anand, Student, Management, ITM University

3. "Selected antecedents of job satisfaction in service industry" presented by Neha Soni, Management, ITM University

4. Impact of Performance Appraisal on Employees Productivity (With Special Reference to Business Units of the Gwalior) Dr. Vijay Dubey, Professor of Commerce, Dr. B.S. Govt. College, Gwalior, Mr. Piyush Shukla, Research Scholar, institute of commerce and management, Jiwaji university, Gwalior and Mrs. Prerna Pawar, Research Scholar, Institute of Commerce and Management, Jiwaji university , Gwalior.

5. The policy of rewarding employees at Tata Steel ltd Jamshedpur since globalization

Mr. Utpal Chakraborty, Research scholar Ravenshaw University and Role of Indira Gandhi National Open University in Human Resource Management of India

Ms. Sandeep Saxena, M.B.A., Gautam Buddha Technical University, Lucknow, India

6. HRM Practices and Perceived Service Quality presented by Ms. Heena Hirani, Student, Management, ITM University and Ms. Amita Shivhare, Assistant Professor, Management, ITM University, Gwalior.

And then we all ended up with the Valedictory Session which was chaired by……………… and vote of thanks was given by Dr.Vandana Bharti In between certificates and mementoes were presented to all the participants. On whole, it was a Session full of learning and sharing of knowledge. And now we are looking ahead for our next International Conference 2014 which might come up with more learning.

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