Introduction 

ITM University Gwalior is pleased to announce 'INNOSERVE 2015', International Conference on Innovations in Services: Strategies for Global Business Excellence which will be held at ITM University Gwalior Campus, Madhya Pradesh, India from Tuesday, January 13 through Thursday, January 15, 2015. A doctoral consortium will be held during the day on January 14. The conference registration and the opening reception will be held on January 13, with presentations from 13 to 15 January 2015. A pre-conference workshop on Research Methodology will be held on January 12, 2015.

In the 21st century, companies have to excel in their business practices in order to compete in global markets. Business excellence is the application of quality management strategies, techniques and tools to achieve the world-class performance in managing business. Innovation in service industries is a new or significantly improved concept that is taken into practice. It can be for example a new customer interaction channel, a distribution system or a technological concept, strategy for global business excellence or a combination of them. A service innovation benefits both the service producer and customers and it improves its developer's competitive edge and business excellence. Innovations in service industries can also be, new solutions in the customer interface, new distribution methods, novel application of technology in the service process, new forms of operation with the supply chain or new ways to organize, manage services and strategy for global business excellence.

The objectives of the conference are -

•To provide a special forum to discuss research on "Innovations in Services: Strategies for Global Business Excellence"

•To facilitate sharing research based knowledge among academicians and practitioners. This will be achieved through multi-disciplinary research based idea generation and discussion. The attempt is to bring about richness in discussion by encouraging contributions from researchers across academic institutions and industry worldwide.

Areas of Interest -
Papers should broadly address the conference theme and issues related to “Innovations in Services: Strategies for Global Business Excellence”. Academicians and professionals and those working on this theme in different parts of the world are encouraged to contribute new ideas, concepts, and paradigms. Papers should present original research which could be empirical, theoretical or based on case studies. Papers based on Research (i) in the Context of and/or (ii) Applicable, but not limited to “Innovations in Services: Strategies for Global Business Excellence” in the following tracks, are invited. The tracks mentioned below are indicative only.

Marketing -
• Impact of ICT on Marketing Practices • The Challenge of Adapting Culture • Role of SSTs on Consumer Behaviour • Effectiveness of Advertising and Promotional Campaigns • Supply Chain Management in Services Domain • Conceiving New Service Ideas and their Commercialisation • Branding of Services • Pricing Aspects of Services• Customer Relationship Management • Use of Data Base Marketing in Services • Service Quality Assessment of Services in Different Industries • Strategic Positioning of Services • Rural Marketing of Services • Adoption and Diffusion of Service.

Human Resources Management -
• Human Resource Management in Service Industries – Issues and Challenges • Managing and Rewarding Performance in Service Industries • Changing Role of Organization Behaviour in Service Arena • Strategies for Recruitment and Retention in Service Industries • Managing Working Conditions and Employee Relation • Performance Appraisal Methods and Technology • Knowledge Management • Organizational Innovation • Leadership Cultivation and Assessment • Employee Retention • Team Building • Work Stress Management • Learning Organization • Corporate Culture and Organizational Performance • Theory and Practice on Corporate Culture Construction.

Finance -
• Accounting policies and procedures • Activity based cost management • Activity costing and pricing • Performance Management/Benchmarking • Financial/Strategic Planning• Asset Management • Resource Costing and Pricing • Lease Management • Management Reporting • Merger, Acquisition and Divestiture • Metrics and Measurement • Network Management Accounting • Service Industries and Financial Reporting • Accounting, Auditing and Taxation • International Finance • Corporate Finance • Market Microstructure • Information and Market Efficiency • International Financial Markets.