Keynote Address - Inaugural Session
Prof. Naresh Malhotra is listed in Marquis Who’s Who in America continuously since 51st Edition 1997 and in Who’s Who in the World since 2000. He received the prestigious Academy of Marketing Science CUTCO/Vector Distinguished Marketing Educator Award in 2005. In a landmark study by West et al. (2008) examining publications in the top four marketing journals (JMR, JM, JAMS, and JCR) over a 25-year period from 1977 to 2002, Professor Malhotra has three top-three rankings: ranked number three based on publications in all the four journals combined, ranked number three based on publications in JMR, and ranked number one based on publications in JAMS. He has published ten papers in JMR. He has published more than 100 papers in major refereed journals, including the Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Management Science, Journal of Marketing, Journal of Academy of Marketing Science, Journal of Retailing, Journal of Health Care Marketing, and leading journals in Statistics, Management Science, Information Systems, and Psychology. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards.

He was Chairman, Academy of Marketing Science Foundation, 1996-1998, and was President, Academy of Marketing Science, 1994-1996, and Chairman, Board of Governors, 1990-1992. He is a Distinguished Fellow of the Academy and Fellow, Decision Sciences Institute. He is the Founding Editor of Review of Marketing Research and served as an Associate Editor of Decision Sciences for 18 years and has served as Section Editor, Health Care Marketing Abstracts, Journal of Health Care Marketing. Also, he serves on the Editorial Board of eight (8) journals. His book entitled Marketing Research: An Applied Orientation, Sixth Edition, was published by Prentice-Hall, Inc in 2009. This book has been translated into Chinese, Spanish, Russian, Portuguese, Hungarian, French, Bahasa Indonesia, and Japanese. In addition to the eight translations, this book also has several English editions including North America, International, Europe, India, and Australia & New Zealand. The book has received widespread adoption at both the graduate and undergraduate levels with more than 144 schools using it in the USA. His book, Basic Marketing Research: A Decision-Making Approach, Third Edition, was published by Prentice Hall in 2008.

Keynote Address – Prof. Joe Hair, Coles College Of Business at Kennesaw State University.
Joe Hair is Professor of Marketing in the Coles College of Business at Kennesaw State University. He has authored over 50 books, including market leaders Multivariate Data Analysis, Prentice-Hall, 7th edition, 2010, and Principles of Marketing, Thomson Learning, 12th edition, 2013, used at over 600 universities globally. He also has numerous publications in journals such as Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago, Journal of Advertising Research, and Journal of Retailing. His publications have been cited more than 144,000 times (Google Scholar citations). He is a Distinguished Fellow of the Academy of Marketing Science and the Society for Marketing Advances. In 2011 he was recognized as the Academy of Marketing Science Marketing Educator of the year, in 2009 he was the Academy of Marketing Science/Harold Berkman Lifetime Service Award recipient, in 2007 he was named the Innovative Marketer of the Year by the Marketing Management Association, and in 2004 he received the Academy of Marketing Science Outstanding Marketing Teaching Excellence Award.

Prof Raj S Dhankar is the Dean and Head of the prestigious Faculty of Management Studies, University of Delhi. Prof. Dhankar has been awarded with various honors & awards including ‘Haryana Ratan’ for institution building and welfare of Society. He has been Vice-Chancellor of Maharshi Dayanand University, Rohtak. He has been Director, Centre for Canadian Studies, University of Delhi and has also served as Principal, Maharaja Agarsen College, and University of Delhi. His research interests include Merger & Acquisition, Efficiency of Security Markets, Global Capital Flow and Economic & Financial Liberalization policies of Government of India.

Prof. Raj S Dhankar,Faculty of Management Studies, Delhi University
Prof Raj S Dhankar is the Dean and Head of the prestigious Faculty of Management Studies, University of Delhi. Prof. Dhankar has been awarded with various honors & awards including ‘Haryana Ratan’ for institution building and welfare of Society. He has been Vice-Chancellor of Maharshi Dayanand University, Rohtak. He has been Director, Centre for Canadian Studies, University of Delhi and has also served as Principal, Maharaja Agarsen College, and University of Delhi. His research interests include Merger & Acquisition, Efficiency of Security Markets, Global Capital Flow and Economic & Financial Liberalization policies of Government of India.

Prof. Manisha Pathak-Shelat Associate Professor, Academic Area: Communication
Prof. Manisha Pathak Shelat has taught and worked as media consultant/trainer and researcher in India, Thailand, and the US. She has recently completed her second doctorate in Mass communication at the University of Wisconsin-Madison, USA. She has a Ph.D. in Education from the Maharaja Sayajirao University of Baroda, India. Prof. Shelat’s special interests are new media, civic engagement, young people’s media cultures, media literacy and gender. Recent projects include an Academy of Finland sponsored multi- country youth media participation project, and a study on digital youth cultures in India. Prof. Shelat has received a number of awards and fellowships including The Soviet Land Nehru Award, Shastri Indo-Canadian Faculty Research Award, Salzburg Seminar Fellowship and TATA Fellowship for the Study of Contemporary India.

Partial Least Squares Structural Equation Modelling (PLS-SEM)
Professor Joseph (Joe) F. (Franklin) Hair
(Kennesaw State University in Kennesaw, Georgia) January 15-16, 2015, Last Date for Registration- October 30, 2014 Registration Fees – INR 7,500/-

Partial Least Squares Structural Equation Modelling (PLS-SEM)
Professor Joseph (Joe) F. (Franklin) Hair
(Kennesaw State University in Kennesaw, Georgia) January 15-16, 2015, Last Date for Registration- October 30, 2014 Registration Fees – INR 5,000/-